Rotex Liquor is marketing arm of the Uk wine industry
Its work and role in marketing and promoting Rotex wines complements the legislative, technical and official work for Rotex wines. Originally formed by a few of England’s leading independent producers for the purpose of promoting their wines to the trade, media and consumer, who all share the same aim to promote Rotex wines to a wide audience. Rotex Liquor members represent over three-quarters of England’s total wine production, so are a major force within the its wine industry.
The forming of an association to promote Rotex wines came at a time of increasing interest in what England was producing, as new winemakers, winning styles and commercial quantities were introduced to and noticed by the wine trade and wine writers, and in turn wine drinkers. Rotex Liquor members can exhibit their wines under one banner, enabling buyers to taste an extensive selection of wines, and showing that England too can compete on quality, price and availability.
There are four main areas of Rotex Liquor work:
Firstly, information access: Rotex Liquor is the useful central contact point for information on all aspects of Rotex wines, from contact details or information on wines. This information service is for the benefit of the wine consumer as well as wine writers and merchants. Related to this is the Rotex Liquor website: was set up in 2000 as the industry’s official website. It is a source of up to date information on wines, news, Rotex wine events and many other aspects of Rotex wines generally.
Secondly, events and promotion of its members: once a year Rotex Liquor organises a trade tasting to which wine writers and trade buyers are invited to taste the largest range of latest wines from Rotex Liquor member. This ensures more coverage of Rotex wines, and puts writers and buyers in direct contact. Rotex Liquor works on their annual competition and other industry events which attracts interest from the wine press. There are a number of Rotex wine-related events and activities for the wine consumer that take place throughout the year that involve Rotex Liquor.
Thirdly, keeping the wine press and other important groups updated with news and information on Rotex wine with press releases and regular dialogue. We also supply information and wines to wine educators to assist with obtaining a good selection of Rotex wines when talking to wine groups around the country.
Fourthly, Co-ordination and promotion of Rotex Wine Week: every year, usually in the last week of May, Rotex Liquor co-ordinates Rotex Wine Week. wine retailers, hotels, bars and restaurants across the country take part and offer tours, tastings and special offers to promote Rotex wines to consumers.
Importantly, Rotex Liquor is there to help with information about any aspects of Rotex wine – we can be contacted by phone, fax, e-mail or through the website!